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<aside> 💡 If you have made more use of cross-app usage, please refer to the methods of use provided on this page.

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About Cross-App Usage

Cross-App Usage is a function that shows what other apps are being used by users of the target app on the same device. The app with the highest cross-app usage rate is displayed for each target month.

• The newly added indicator displays apps in order of the percentage of users using them together on the same device. It shows the "compatible apps" that users are using together.
• The existing indicator shows the apps that have a higher percentage of users who use them in conjunction with the selected apps on the dashboard, with users of other apps being included in the aggregate. This will also continue to be available. This indicator is useful for exploring apps with high affinity.

About the difference in calculation methods

• Both indicators can be filter by the size of MAU or category to view data. For example, it is possible to filter and identify apps with high usage rates in the comic category with MAUs of 50,000 or more.
• This data is expected to be utilized when considering various initiatives such as effective implementation of advertising and collaboration measures, acquisition of new users, and improvement of retention of existing users.

Compare Apps : Cross-app usage

• With this update, you can now select up to 10 apps to compare and visualize their combined use status. The intuitive interface makes it easy to understand the status of multiple apps in use.
• By discovering highly compatible apps that users use together, the data supports analysis and studies to strengthen the advantage, such as finding opportunities for cross-promotion and clarifying the relationship between competitors' apps and the company's own apps.

Use of Cross-app usage

Two scenarios exist for the use of Cross-app usage.

• If you want to comprehensively search for compatible apps → Search Type
• If you want to check cross-app usage rate of specific apps at a glance → Comparative Type

Search Type Use Patterns

Used for partner selection and user understanding

1. Selection of Collaboration Partner
   • Select applications with high cross-app usage rates and good compatibility
   • Verify the degree of user acquisition after implementation of collaboration measures
2. Sales list creation
   • Create a list of applications with high cross-app usage and large scale
   • Identify companies with high closing probability based on data.
3. Understanding users
   • Understand which apps are preferred by your app users
   • Increase the resolution of the persona image of your app

Comparative Type Use Patterns

Utilized for app strategy planning and selection of advertising destinations

1. Develop a strategy for the app
   • Determine whether a coexistence strategy or a market share acquisition strategy is appropriate based on how well the app is used in conjunction with competing apps.
   • Determine whether a particular market is worth challenging in new business planning
2. Selection of advertising destination
   • Understand which social networking and news apps users are using together
   • Increase cost-effectiveness by placing ads in highly compatible apps
3. User understanding
   • Understand which apps are preferred by your own app users
   • Increase the resolution of the persona image of your company's apps

Next Article　About Factor Search →